Coca-Cola FIFA World Cup Trophy Tour
91 cities. One unforgettable moment.
EXPERIENTIAL AND CONTENT
The FIFA World Cup Trophy is one of the most recognizable icons in sport. Coca-Cola brought it to 91 cities across 52 countries, giving fans who might never attend a match the rare chance to come face to face with it. Our job was to design an experience around that moment and scale it globally.
We extended Coca-Cola’s FIFA design system across everything, from the 737 carrying the Trophy to every touchpoint on the ground. Juggling crews energized the queue. Skill challenges, including a robot goalie, built anticipation. Personalized Share a Coke moments were captured at social content stations. Every element led to the main event: your own photo with the World Cup Trophy. The brand created access without ever competing with the moment fans came for.
737 PLANE DESIGN
We designed every inch of the inside and outside of this jet that was used by our team to travel with the trophy, as well as function as a mobile PR room.
US Event Results.
2.8M+ social impressions
330M+ media impressions
11K+ fan photos with the Trophy
Global Results.
91 cities, 52 countries, 6 continents
10B+ earned media impressions
65M+ social interactions
300K+ fan photos with the Trophy
About.
Role: Creative Director
Contribution: Creative strategy, experiential design, and content
Agency: Havas Sports & Entertainment
Scope.
• Experiential Strategy
• Event Design
• Graphic Design
• Content Curation