SCUF Gaming Reflex Launch
Worth the wait. Impossible to beat.
360º PRODUCT LAUNCH
Speed is everything in competitive gaming. It was also the problem when SCUF launched its first pro-level PlayStation 5 controller. Post-pandemic shortages delayed the launch, and with over 70% of the brand's audience on Sony’s console, demand was through the roof.
We launched Reflex with the "Be Unstoppable" campaign. The idea: the controller made players so much faster that NPCs couldn't keep up. They were getting defeated at record speed and needed a moment to process their frustrations. The full-funnel campaign led with paid media and social, while organic content, email, and influencer activations reinforced Reflex as the competitive controller worth the wait.
About.
Role: Creative Director
Contribution: Creative strategy, art direction, design, and copywriting
Brand: SCUF Gaming
Results.
+303% Traffic Increase
+1.4M Pageviews
4.88% Conversion
147K+ Email Signups
Scope.
• Advertising
• Brand Content
• UX/UI Design
• E-commerce
• Organic Social