SCUF Gaming Valor Launch
Audio control at your fingertips.
360º PRODUCT LAUNCH
In a world obsessed with graphics cards and frame rates, video gets most of the attention in gaming. But in competitive play, audio often makes the difference between winning and losing. The faint footsteps behind you. The teammate shouting a last-second callout. Or the friend who will not stop talking trash in chat.
We launched SCUF Valor Pro in two waves. First the wired controller, followed by the much-anticipated wireless version of our latest Xbox design. With audio controls mounted directly onboard, players could instantly adjust their game and chat mix without putting their controller down, keeping them locked in when the moment matters.
The launch included packaging design, DTC ecommerce UX and UI, retail channel assets, paid advertising, email, and a steady stream of brand and social content inspired by the everyday audio chaos players experience in game.
Results.
+35.7% DTC Website Traffic
+205% Forecasted Channel Sales
7M+ Social Impressions
1.9M Video Views
About.
Role: Creative Director
Contribution: Creative strategy, art direction, design, and copywriting
Brand: SCUF Gaming
Scope.
• Advertising
• Brand Content
• UX/UI Design
• E-commerce
• Packaging
• Organic and Paid Social