Coca-Cola Contour Bottle Art Tour
To celebrate an icon, we built an experience worthy of its influence.
EXPERIENTIAL
The original client brief was frankly pretty boring: “Build out a shipping container or two to create a mobile museum.” We had a better idea.
Celebrating the 100th anniversary of Coca-Cola's iconic Contour Bottle deserved more than a static display. We created an immersive, multi-sensory journey exploring the bottle's influence across 20+ artists, including Andy Warhol, Norman Rockwell, and Clive Barker. We built two traveling exhibits that visited 15 countries over 62,000 miles. Each featured priceless paintings, sculptures, historical artifacts, and interactive moments showcasing the Contour Bottle's lasting imprint on art, design, and pop culture.
PERSEPECTIVE SCULPTURE
I also conceived a sculptural installation inspired by the original design brief: “even if broken, a person could tell at a glance what it was.” The deconstructed Contour Bottle only appeared complete from one precise viewing point, an oversized optical illusion that brought that 100-year-old idea into physical form.
BEHIND THE BUILD
A concept is only as powerful as the team that can bring it to life. We partnered with Astound to transform my vision into a multi-sensory journey that engaged all five senses through art, atmosphere, and interaction.
About.
Role: Creative Director
Contribution: Creative strategy, art direction, and design
Agency: Havas Sports & Entertainment
Scope.
• Experiential Strategy
• Event Design
• Event Planning