Zoosk Campaign
Dating rarely goes as the profile promised.
ADVERTISING CAMPAIGN
Zoosk entered a crowded category with zero awareness and no ranking among top dating sites. Everyone else was selling “the one.” Our research showed plenty of people just enjoy dating—and no one was speaking to them. We did.
Instead of selling perfect matches, we leaned into the reality of modern dating. Profiles are highlight reels. Expectations rarely match real life. Using humor and dating stereotypes, we positioned Zoosk as the platform that actually understood what dating feels like: unpredictable, awkward, and sometimes absurd.
CASE STUDY
The campaign ran across paid, social, digital, audio, and out-of-home, with every touchpoint amplifying the same comedic truth. In the first 90 days, Zoosk rose to the fourth most used dating site behind eHarmony and Match.com—and the work earned multiple industry awards.
About.
Role: Associate Creative Director
Contribution: Creative concepting, art direction, copywriting, and design
Agency: Ogilvy
Results.
+300% Brand Awareness
+6M New Subscribers in 90 Days
+250% Revenue Growth
1.8M+ Video Views (Dart Spot)
Scope.
• Broadcast Advertising
• Brand Content
• Print and Digital Advertising
• Out-of-home (OOH)