SCUF Gaming Reflex Launch
Worth the wait. Impossible to beat.
360º PRODUCT LAUNCH
Speed is everything in competitive gaming. It was also the problem when SCUF launched its first pro-level PlayStation 5 controller. Post-pandemic shortages delayed the launch, and with over 70% of the brand's audience on Sony's console, demand was through the roof.
We launched Reflex with the "Be Unstoppable" campaign. The idea: the controller made players so much faster that NPCs couldn't keep up. They were getting defeated at record speed and needed a moment to process their frustrations. The full-funnel campaign led with paid media and social, while organic content, email, and influencer activations reinforced Reflex as the competitive controller worth the wait.
Social carosuels.
From organic educational social to paid campaign posts, we covered every angle of this launch.
