vitaminwater needed an iPad app for their global testing vehicles (GTV's) to educate consumers on their brand, select a product to sample and showcase their new global "hydration only better" campaign. Upon approaching the GTV, the consumer is asked to play the thumb-a-lyzer. The thumb-a-lyzer was designed to "read your mood" and suggest a variety of vitaminwater based on that result. The consumer was then given a sample of that variety and become hooked for life.
Role: Art Direction and Design
Agency: Ogilvy