We were tasked with creating an impactful display and experience that told the GoPro product story on one of the world's largest stages: CES. With long-time partner ASTOUND, we developed a consumer journey that replicated the capture, create and share experience of using a GoPro. GoPro content played on environmental screens that lined the space to engage and inspire the audience. Interactive product displays, featuring dynamic mannequins, held GoPro gear and accessories. One of a kind GoPro vehicles, meeting rooms and a theater space for larger than life product demonstrations completed the experience.
As GoPro’s largest activation to date, the experience quickly became the talk of CES. The booth was awarded the Gold from Event Marketer in the Best Trade Show Exhibit category.
Concept Renderings
As with a lot of pitches that lead to new business wins, the concept didn't exactly meet reality. Through months of development our initial ideas shifted along with the brands objectives of the experience. While the ideas of virtual GoPro style experiences like the gravity drop, quadcopter flight zone and virtual surfing didn't make the cut, the original consumer journey, aesthetic and scalable design certainly did.
Role: Creative Direction
Agency: Havas Sports & Entertainment