We were tasked to create a product experience for Cotton that launched their partnership with singer/actress Hailee Steinfeld. The national tour hit malls around the country and highlighted retailer specific Cotton products while driving awareness and traffic to those stores. Appearances from Hailee herself generated excitement and provided consumers – and her fans – with an up-close and personal experience.
Our team developed the concept, directed the photoshoot with Hailee and created the entire brand campaign for all print and digital assets for the program.
Role: Creative Director
Contribution: Creative Direction, Design, and Retouching
Agency: Havas Sports & Entertainment