The original client brief was frankly pretty boring: "Build out a shipping container or two to create a mobile museum." We had a better idea.
Celebrating the 100th anniversary of Coca-Cola's iconic Contour Bottle deserved more than a static display. We created an immersive, multi-sensory journey exploring the bottle's influence across 20+ artists, including Andy Warhol, Norman Rockwell, and Clive Barker. We built two traveling exhibits that visited 15 countries over 62,000 miles. Each featured priceless paintings, sculptures, historical artifacts, and interactive moments showcasing the Contour Bottle's lasting imprint on art, design, and pop culture.
I also conceived a sculptural installation inspired by the original design brief: "even if broken, a person could tell at a glance what it was." The deconstructed Contour Bottle only appeared complete from one precise viewing point, an oversized optical illusion that brought that 100-year-old idea into physical form.
Role: Creative Director
Contribution: Creative Strategy, Art Direction, and Design
Agency: Havas Sports & Entertainment